To bring Wendy’s corporate strategy to life, we developed a bold new identity for their Food Vision Campaign, titled Fast Food Done Right. Rooted in the five core values—Real, Fresh, Craveable, Forward-Learning, and Doesn’t Cost a Fortune—the logo and visual system became a rallying point for internal teams nationwide. We then designed a comprehensive campaign toolkit, ensuring seamless implementation across digital platforms, internal communications, and point-of-sale touchpoints across the U.S.