What started as a lyrical love letter to Disco music became a fully fledged music project bringing together an original idea, an iconic voice and a campaign built from the ground up. The idea behind Ode to Disco was simple: celebrate the music, people, clubs and culture that made disco what it is. We began by writing lyrics inspired by the names, places and moments that shaped disco history. But if you’re going to create an ode to disco, you need a voice that genuinely belongs to it. So we tracked down Norma Jean Wright, the original lead singer of CHIC – introduced her to the idea and, thankfully, she loved it. Norma joined us on the narrated Disco’s Biscuits Mixes, before she and her team developed a wonderful collection of additional interpretations, including the Radio Mix, Jazz House Mix and Mirrorball Mix. Meanwhile, The Light created the visual marketing world around the record – from creative direction and campaign identity to the music video and social media toolkit. With the track, creative and campaign in place, we teamed together with Liberty Music PR to push Ode to Disco out into the world – building momentum with DJs, press and radio, and ultimately landing on BBC Radio 2! If you fancy a listen, check out Ode to Disco on Spotify now!