Nestlé Vitality wanted to bring ‘refreshing goodness to life’. They needed a full identity and brand toolkit, from product shots to fruit shots and logos to brand tags. Working with Ketchum Worldwide, Nestle’s vitalising & refreshing beverage alternative launched at the world respected NRA International Show in Chicago, USA, offering a non-carbonated beverage solution positioned to go head to head against the carbonated giants of Coca-Cola and Pepsi.