German TV personality Jens Pflüger needed a cohesive personal brand that captured his energy and versatility. We developed a bold new identity, designing a logo, brand toolkit, and a full digital presence – including his website and all positioning copywriting. To complete the transformation, we art-directed a photoshoot, refreshing his media image pack for both the website and broader media use. The result? A seamless, standout brand that reflects Jens’ dynamic on-screen presence and professional versatility.