Fifth Movement partners with primary and secondary schools across the UK to boost children’s physical and mental health through engaging Active Clubs, Wellbeing Sessions, and Forest School programs. When Fifth Movement approached The Light, we conducted a series of in-depth workshops to explore every aspect of their brand—from mission and values to client insights, purpose, messaging, tone of voice, and key performance indicators. Together, we restructured and revitalised their brand, and The Light brought it all to life with a fresh, cohesive identity and website that perfectly captures Fifth Movement’s purposeful impact and vision.