Former World number 1 Peter Nicol and former Welsh number 1 Jethro Binns came to The Light with a fantastic concept and vision for their company, Squashskills.com. They had built a solid and loyal fan base following through social media networks which allowed them to launch successfully with a good product, even though they had no real brand identity or brand direction. The Light stepped in, from day-to-day creative and copywriting support, to full growth strategy direction and 'new business' lead generation. Squashskills.com has now become the industry leader, and is only getting stonger.
Find out more about the brand here > www.squashskills.com